As 2007 wrapped up, I was notified by One Percent for the Planet that it was time for me to select an environmental non-profit to donate my year’s 1% commitment. After some thinking, I selected the Canadian Parks and Wilderness Society (CPAWS). Since 1963, CPAWS has worked to conserve over 400,000 square kilometers of Canada’s wilderness as parks and other protected areas. I chose CPAWS for a number of reasons: their long history and record of conservation, that they are a Canadian group, their practical approach and tone, and their affiliation with MEC in pursuit of The Big Wild, an inspiring goal to set aside 50% of Canada’s lands and waters and ensure they remain permanently wild – free from industry and human development.

2007 was Creative Creature’s first year of 1% membership. The experience has been a very positive one so far. I believe strongly in the mission of the organization, and the practical commitment they ask for is a tangible force for change. As interested as I am in environmental progress, it’s unlikely I would have looked up CPAWS and made a donation today, had I not been a 1% member. The structure offered by 1% FTP makes it easier to organize these individual efforts to contribute to something bigger. It’s exciting to be a part of. I can only imagine what a difference could be made if a 1% environmental commitment were applied across the national or world economy. It really wouldn’t be so hard.